Imagine you’re a senior executive. Then imagine that you have a Problem.

You have to address a major conference in SE Asia next week. Public speaking is not your favourite thing. You need some serious senior advice about local sensibilities to make sure you make no ghastly gaffes.

Plus the presentation prepared by your company’s ‘messaging’ people makes you uneasy. They have turned the usual rather dull PowerPoint into something snazzy called a Prezi, but you’re not sure that makes it any better.

The speaking notes served up by your office to support your presentation and subsequent media work are badly laid out, with the odd annoying spelling mistake. The basic message is clear enough, but is it exactly what you want to say to this audience on this occasion?

After the conference you’ll be expected to some high-profile media slots, radio and TV. Maybe you should have some discreet training to get into the right frame of mind?

In short, you have a gnawing feeling that something is not quite right in the way your company is preparing all this. There is a heck of a lot going on here. The messages need to be identified and honed for the occasion. You need to be able to deliver them well, so the material you draw from needs sharpening. Plus you need help in actually delivering the messages well in front of a large crowd and then on TV.

What’s the ideal result for you? Not that the many audiences you are addressing remember a lot of information, which alas is what the Prezi/PowerPoint mainly gives. Rather that you create an unambiguously positive impression at the conference and more generally, and so get invited back to private gatherings of the regional business elite where the real business is done.

Your people have proposed one of the top ‘public affairs’ firms to help pull everything together. But their fees are insane. You want something a bit less ‘obvious’ and more tailored to you.

Something discreet, smart and sophisticated. But effective. And on a human scale.

What to do? Whom to contact? Help..!

 

Luckily help is at hand. And I expect soon to point you firmly in the right direction…