This video resulted from a recent masterclass I gave in Public Speaking where Anna Baker was one of the participants.

Not long into the class she said that she had been toiling for weeks on a major presentation to three hundred people that was looming in some ten days’ time. This was a huge and potentially career-changing event for her. But she now realised that she had been wasting her time. She would have to jettison everything she had laboriously prepared (a Prezi presentation) and start again from scratch using the Crawford Method.

After the masterclass I helped her work up a new plan. She duly kept that large professional audience interested and motivated for some 45 minutes. “In Greek we have a saying that a speech usually has a tummy – the large, blobby, unimpressive bit in the middle. My speech had no tummy!”

Triumph. So we decided to do a video discussing what had worked and why. Set aside some 15 minutes – and watch it here:

One other thing Anna said about my masterclass has become one of my motifs: “I like your approach – you are completely intolerant on points of detail!”

Exactly. And that works.