You may have missed this fascinating blog entry by Jim Harvey of Allcow Communications, so here it is:

I’m not easily impressed, and I’ve often found Foreign Office types to be snooty and dismissive of those of us who work in the ‘Del Boy’ world of sales and marketing, though I was smitten in this case…

The thing that I took away from his speech, as a business speechwriter and maker, was simple and useful.  That for most speeches, it’s the impression that you leave with the intended audience that is more important than the content. Of course this isn’t news, and is not always true, but it made me think.

And if you have not had a look before, here I am on parade at TEDxKrakow last year:

This talk is awesome, if you want to listen to the way the most simplistic, kindergarten-level straw man logic rouses an educated audience to applause.

Business Model for 2011: make money from writing speeches for people who demand only the very best (and who, having failed to find that, turn to me instead).

Let the work roll in. You know it makes sense.