"It looked like the Romney campaign planted Dr Evil in the house of Obama and he said, ‘You know, on the day the grim job numbers come out let’s have someone who reeks of ornamental excess announce that the peasants can have a place at the table’. It’s just unbelievable."

Unbelievable. But true.

Watch this staggeringly awful campaign video, with added Great British embarrassment.

How come the Great Communicator is reduced to elitist drivel like this, whose only impact will be to make millions of voters think his team have quite lost their minds?