"If someone truly understands how to create menace and uncertainty and mistrust, then how to exploit and magnify the presence of these disconcerting elements, the loop can be vicious, a terribly destructive force, virtually unstoppable in causing panic and confusion and — Boyd’s phrase is best — ‘unraveling the competition.’ …
The most amazing aspect of the OODA loop is that the losing side rarely understands what happened."
Fighter pilots need to be good at this sort of thing.
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