What if a huge business kept getting huger by ignoring every business rule about good organisation?

This web-based business:

  • gets 20 billion pageviews a month
  • has 30 employees
  • scorns advertising, marketing, sales, refuses investment, ignores design, and does not innovate
  • shuts down third-party applications designed to make the product work better
  • is one of the strangest monopolies in history, where customers are locked in by fees set at zero
  • publishes no account of its income or expenses, it has no obligation to respond to criticism, and all authority rests in the hands of a single man
  • declares itself uninterested in maximizing profit – but makes a bomb
  • emits messages to customers in the form of obscure poems:

frogs croak and gulls cry
silently a river floods
a red leaf floats by

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