Over at Business and Politics is my nob unsuccessful attempt to bring trendy retail chain Joe Browns to explain why they think it is OK to sell clothes with communist images.

They do try to wriggle out of a tight corner, and seem to accept that Che committed atrocities:

The image of El Che has, however, come to represent something other than oppressive communist rule; Che’s image symbolises free living, independence and unity… Furthermore you will find that Che’s image is commonplace amongst the retail industry and is a global insigne within popular culture despite the misunderstandings of many surrounding Che’s beliefs and atrocities.

Atrocities! For sure. Yet now his image symbolises "free living, independence and unity"?

Not so for those he murdered? Why not make some tee-shirts depicting the victims of communist regimes’ strong commitment to upholding independence and unity?

Anyone wishing to contact Joe Browns to remonstrate with them about this dismal failure of moral imagination – all for the sake of a bit of money – just has to click here.

Maybe they should just update their product line a bit. Now that would show freedom, independence – and ‘attitude’.